Amazon Business has quietly become one of the most powerful procurement platforms in the world. With annual sales surpassing $35 billion, B2B Buyers are no longer just stopping by for office supplies! There is so much more going on. It has become a huge procurement ecosystem for enterprise buyers looking for reliable and cost effective sourcing for supplies in bulk from every possible industry. For Amazon Business Sellers, it’s a fast-growing channel for winning new B2B Buyers and capturing strategic accounts. Yet, as Marketplace Officer noted in its 2025 outlook, “Amazon is raising the bar for Sellers by doubling down on AI-driven personalization and fulfillment speed.” This means winning the one-time battle in the Buy Box is not enough. To win the war and keep these B2B customers coming back, you have to win loyalty. This is where smart Sellers start spelling loyalty with an A and an I.